Real stories about dating and relationships in New York City. Truth is more interesting than fiction.

Magic Wand

So, has social media really jumped the shark?  James Franco has quit twitter, so surely that’s a sign that twitter has lost it’s cache, right?

Not exactly.

Reading about James Franco quitting twitter reminded me of all the clients (mine and other people’s) who, after a week/month wonder why they haven’t experienced huge profits. The power and purpose of twitter is frequently misunderstood. Twitter is a powerful tool for communication and engagement. Used correctly, a business can and should see ROI. But twitter is not a magic wand.  A new facebook fanpage will not make you a millionaire.

Social media is going strong and growing in influence. Believe the hype.

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